Ethical Children's Wear

Ethical children's wear

Designed and made in New Zealand.

Sustainable Eco Slow fashion

Classic designs

All items are individually designed by Felicity and made in Auckland, NZ. Inspiration strikes from her childhood memories with these designer classical looks.

Fun spirited

Our clothing supports the fun spirit of children, with sophisticated to casual looks that support play time, with its softness and comfort.

Planet conscious

We believe in sustainable and ethical fashion. We only use 100% natural fabrics and locally sourced so we can help provide a future with a healthy planet for the little ones.

Love for every piece

Each piece is of high importance to us. Designs are well thought out, with top-class worksmanship, buttons, and fabrics. Quality that will last for generations.